![]() For optimal health, added sugars, such as those in energy drinks, should be limited to no more than 5% of your daily calorie intake ( 14, 15, 16, 17).Īccording to the Red Bull website, a classic 8.4-ounce (248-ml) can of Red Bull contains 27 grams of sugar. Particularly in younger people, excessive energy drink intake has been linked to abnormal heart rhythm, heart attack, and - in some rare cases - death ( 1, 12, 13).Įnergy drinks are also high in sugar, which is associated with obesity, dental problems, and type 2 diabetes. In addition, more research is needed to fully understand the risks and benefits of consuming large amounts of some of the other energy-boosting components in energy drinks, such as taurine ( 11). Still, drinking more than four, 8-ounce (240-ml) servings of energy drinks per day - or two, 16-ounce (480-ml) cans of Monster - may cause negative effects due to excess caffeine, such as headache or insomnia ( 9, 10). Up to 400 mg of caffeine per day is generally safe. The Red Bull Sugar Free variety saw sales of $781 million, while Monster Energy Zero notched $669 million in sales versus a year ago.Energy drinks, such as Red Bull and Monster, have certain drawbacks that should be carefully considered before you decide to drink them regularly.Īn 8-ounce (240-ml) serving of Red Bull or Monster provides only slightly less caffeine than the same amount of coffee. 5 spots, respectively, based on IRI data for the 52 weeks ending May 17. The performance beverage also contains no artificial sweeteners or flavors and is available nationwide in 16-9 ounce bottles in Strawberry-Lemon, Orange-Passion Fruit and Cherry-Lime.ĭemonstrating fierce competition with their sugar-free energy drinks are Santa Monica, Calif.-based Red Bull North America Inc.’s Red Bull Sugar Free variety and Corona, Calif.-based Monster Beverage Corp.’s Monster Energy Zero, which took the No. The beverage contains 50-75mg of caffeine and delivers electrolytes from watermelon and sea salt, as well as 100 percent of the recommended daily value of antioxidant vitamins A and C, and vitamins B3, B5 and B6, the company says. Each 12-ounce slim can contains 114 mg of caffeine, guarana extracts, niacin and B-vitamins.Īlso in January, Gatorade, a brand of PepsiCo, announced the launch of its first caffeinated beverage designed to deliver energy and hydration: BOLT24 ENERGIZE. ![]() ![]() The energy drinks are available nationwide in four flavors: Coca-Cola Energy, Coca-Cola Energy Zero Sugar, Coca-Cola Energy Cherry and Coca-Cola Energy Cherry Zero. For the five-year time period of 2013-2018, the category generated $12.3 billion in sales, a 28.3 percent year-over-year growth rate and a compound annual growth rate (CAGR) of 5.1 percent, the market research firm said in the August 2019 Beverage Industry.Ĭontributing to steady growth, energy drinks are beginning to evolve in terms of ingredients, flavor and function, with several brands releasing lower-sugar, healthier options in slim cans, experts noted.įor the first time in its history, The Coca-Cola Co., Atlanta, released Coca-Cola Energy, aimed at providing consumers with a new and approachable option to the energy drink category, whether it’s for a night out with friend or a mid-afternoon pick-me-up, it says. In 2013, energy drinks captured $9.6 billion in sales. “Growth stems entirely from energy drink sales, which represent 91.5 percent of the entire market energy shot sales have largely stagnated.”Ĭhicago-based Euromonitor International also detailed similar success for the energy drinks’ category. Total energy drink and energy shot sales generated an estimated $13.5 billion in 2018, representing a growth of 29.8 percent from 2013,” Mintel’s report stated. In the same issue, BMC’s Dilworth pointed out that while the energy shots’ category suffers from a dearth of competition, the energy drinks’ market boasts several key players and “cutthroat competition” is forcing companies “to come up with new innovations instead of resting on their laurels,” he said. High-frequency drinkers enjoy flavor variety and are most interested in highly caffeinated energy drinks.” Bang’s rapid growth is due to the brand’s appeal among high-frequency energy drink consumers. ![]() “Bang features fun, unique flavors and caffeine levels outside the norm of most energy drinks. The energy drink brand Bang experienced meteoric growth, outperforming all-natural energy drinks and becoming one of the top brands in the entire market,” stated Mintel’s May 2019 “Energy Drinks – US” report in Beverage Industry’s August 2019 issue. supermarkets, drug stores, gas and convenience stores, mass merchandisers, military commissaries, and select club and dollar retail chains for the 52 weeks ending May 17.
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